Case Studies /

Bose: Connecting The Sleepbuds With The Consumers That Needed Them Most

In this award-winning campaign, Bose partnered with MediaCom Global and Captify for a game-changing product launch across three international markets.

Utilising dynamic data-driven audience strategies, this campaign established Bose in the consumer wellness space and connected the new Bose noise-masking Sleepbuds with the people that needed them the most.

Discover how this campaign:

  • Unlocked new hidden audiences – to expand reach beyond pre-launch target audiences.
  • Drove reach, awareness and consideration at scale – a full-funnel activation through video, interactive rich media and display formats
  • Achieved results beyond expectations – exposed consumers were up to 36X more likely to go on to search for Bose Sleepbuds

For more information, please contact info@captify.co.uk.

Up next from blogs

Captify Named on AdExchanger’s Inaugural List—The 2020 Programmatic Power Players

Jan 19, 2021 - 1 min read

Captify Named on AdExchanger’s Inaugural List—The 2020 Programmatic Power Players

Read more
Product Perspectives: Intent-Powered CTV—Who ‘Gives A Click’?

Jan 19, 2021 - 4 min read

Product Perspectives: Intent-Powered CTV—Who ‘Gives A Click’?

Read more
MediaPost: Predictions—Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards

Jan 13, 2021 - 6 min read

MediaPost: Predictions—Buy Direct On Google, Verified Reviews, Data Security, Cookieless Standards

Read more