MediaPost: Captify Goes Beyond Google Trends, Launches Unique Publisher Suite in Search Intent-Powered Platform
Captify is filling a massive gap in the advertising industry, and on Wednesday announced the launch of a publisher interface within Sense, its search intent-powered insight, planning and activation platform.
Sense is built to allow data partners, media owners, and publishers to unlock and extract value from search data across their websites — not just their websites, but across all of Captify’s partner websites.
“The biggest challenge became funneling down so much information into something simple and effective,” said Captify CEO Dominic Joseph, a professional drummer turned tech entrepreneur. “We spent two years ensuring we don’t load this down with too many nice-to-haves, but rather pick-and-choose features for publishers so they can use it effectively.”
Joseph worked as a professional drummer signed to Polydor Universal for about four years, touring with big bands. When his drumming career didn’t pan out as planned, Joseph decided to chart his own destiny in advertising technology.
He is now hooked on technology and all the possibilities that come along with it. Captify has become highly self-sufficient in the advertising world. “Google enables businesses to work around their technology,” he said. “We have a friendemy relationship with them, similar to others. We don’t need them to bring in our search data, and we no longer use their platforms to service our advertising clients.”
Advertisers and publishers using the Captify platform can view interactive data in charts that identify trends for up to 13 months in multiple countries to make comparisons.
Marketers can make first-party search data actionable, benchmark onsite search intent behaviors, and prepare their business for a cookieless future. The data also can influence the publisher’s content strategy, from the PlayStation 5 to COVID-19 vaccine distribution.
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