ExchangeWire: Captify Announces Appointment of Fiona Salmon as Vice President of Partnerships EMEA
Digital expert to manage the growth of Captify’s partnerships; allowing the world’s leading publishers to extract value from their onsite search data to maximise yield. Salmon will be leading Captify’s charge as a privacy-first, programmatic partner for publishers preparing for a post-cookie era
Captify, the global leader in Search Intelligence, today announced that Fiona Salmon has been named vice president of partnerships, EMEA, charged with continuing to scale Captify’s first-party search data network, currently at over 41 billion search events per month globally. In this role, Salmon will lead Captify’s data partner acquisition business across Europe, Middle East and Australasia, with a focus on powering privacy-compliant data solutions whilst also aligning strategies to US partnerships.
Salmon joins ahead of a cutting-edge product launch for the business, which will empower publishers to realise and extract value from their onsite search data, historically a blind spot for them. Salmon will take Captify’s ‘Sense’ platform to market for publishers, enabling them to better understand, manage and grow their audiences, ultimately improving advertising yield and revenue without relying on third-party cookies.
“As Captify continues to chart a course of rapid growth, Fiona brings deep industry experience in developing longstanding, profitable partnerships with digital publishers,” said Fiona Davis, Captify’s chief operating officer. “Over the past 10 years, our technology has been uniquely built with and for publishers, to drive growth and create defensibility against industry forces like the walled gardens and privacy changes. We are thrilled to add Fiona to our global leadership team as we expand our footprint around the world.”
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