Total Retail: Black Friday Off to Slow Start In-Store, Momentum Gaining Online
Extracted from Total Retail, Author Joe Keenan
Captify has released real-time Black Friday shopping insights based on search data, which could forecast what the rest of the day may look like. Here’s the data:
- Amazon claims pole position for Black Friday, with a 260 percent year-over-year (YoY) increase in Black Friday deal searches, and 89 percent more searches this year than Walmart (which has dropped to second place).
- Beauty has knocked electronics off the top of the charts, with a 52 percent YoY increase in Black Friday deal searches.
- Doorbusters have become less of a priority to shoppers this year, with doorbuster deal searches decreasing 21 percent compared to 2020 — shaped by the pandemic and the shortage of inventory.
Want to find out more? Read the full article on Total Retail.
