Moment Spotlight: What's Captifying the Olympics?

 Through our unique access to onsite search covering; 1 billion daily searches, from over 2 billion devices, and 3 million websites, we know more about constantly shifting audiences than anyone else. Our cookieless solutions can help you to navigate the myriad of interests, priorities, impulses and influences.   

 

In this latest insights piece, we've delved deep into the data, uncovering trends that are shaping the 2024 Paris Olympics, highlights include:

 

  • Female sports in the spotlight: The growing interest in female sports offers a golden opportunity for brands to support and amplify this wave during the Olympics
  • The rising wave: Anticipate and leverage early trends and major announcements to create a buzz, the excitement is just beginning
  • Strategic planning vs spontaneous magic: While we gear up for major sports events, staying agile to capitalise on spontaneous, trending moments is key
  • New sports, new fans: With fresh sports entering the arena, brands have a unique chance to connect with younger, urban, and lifestyle-centric demographics

 

Download the moment analysis to find out more.

 

Interested in talking to our team? Request a demo of our insights. 

 

 

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