Zeroing in on the Moments that Matter in Birra Moretti Zero
We’re solving challenges and delivering impressive results for the world’s biggest brands—from driving 31x brand uplift for Bose, broadening audience appeal for Jack Daniel’s to powering a 68% performance increase for Old El Paso.
So whether you’re looking to get closer to your customers, shift brand perception or win new business—we’ve got you covered.
Partner to 800+ global brands across verticals and all major agency holding groups, covering 150+ agencies.
STRATEGY / FOR ADVERTISERS
Our search-powered insights allow you to keep a pulse on evolving consumer mindsets, trends, attitudes towards your brand and more. You can get your hands on these through our self-serve platform, Sense, or via our team of in-house strategists and analysts.
Leverage this intel to pinpoint emerging audiences, supercharge your marketing strategy and stay ahead of the competition.
STRATEGY / FOR ADVERTISERS
We offer the ability to access search-powered audiences comprised of unique profiles, moments and interests. These update in real-time based on changes in search behaviors, meaning they are always fresh and relevant for your campaigns.
Choose from hundreds of existing audiences or more customized, intent-based audiences. This means you can get really precise with your targeting to reach new and emerging audiences you wouldn’t typically be able to—even in a cookieless world.
ACTIVATION / FOR ADVERTISERS
No matter what the KPI, our Search Intelligence powers seamless activation of data-driven creative across:
• Channels, devices and formats
• Targeting methods—cookieless or cookie-based
• Buying methods—programmatic, managed service and self-serve
• At any stage of the consumer journey
These search-powered activations ensure that you get in front of the right audiences, without wasting media budget. Smart right?
MEASUREMENT / FOR ADVERTISERS
Our mid and post-campaign insights connect the dots so you can measure the true impact and effectiveness of your campaigns across channels.
Taking a deeper dive into performance beyond traditional KPIs empowers you to uncover cool ways to optimize your campaigns—informing future strategies and decision-making.
Analyze brand and category search impact amongst those audiences exposed to your ad so you can determine campaign success.
Uncover shifts in search behavior and trends amongst your brand, audiences and industry to understand the true impact and effectiveness of your campaigns.
Identify consumer interests, mindsets and motivations around your brand, product or category to influence campaign targeting and messaging.
Discover changes in audience sentiment towards your brand and competitors using our behavior-based version of Net Promoter Score.
The first integrated platform that provides a window into the world of intent data—empowering you to drive effective strategies, advanced audience planning and instant activation.
Sense gives you direct access to dynamic audiences, market-moving trends and crucial insights so you can act and react with confidence.
“Google Trends on steroids”
“Applying Captify’s consumer intent to create the most relevant experiences with the big screen, for all of our brands, is an invaluable addition to our capabilities."
“Captify have been a great partner for Heineken business and our Birra Moretti campaign specifically. Their ability to unlock new audiences through intent data is extremely valuable for our planning and activation with Captify and across other channels.”
“By delivering a holistic understanding of search journeys, revealing intuitive and non-intuitive connections and unlocking lifestyle triggers that suggested an affinity for the product—Captify helped us in bringing the Sleepbuds to the audiences that need our product.”
"Old El Paso saw an opportunity to reach incremental new households with more individualized messaging...this level of creative optimization isn’t something we’ve been able to do before."
"Captify insights bring a deeper, richer understanding to consumer behaviour. They're a key source in helping us find big new opportunities and ideas."
Check out Search Intelligence in action.