Through our unique access to onsite search covering; 1 billion daily searches, from over 2 billion devices, and 3 million websites, we know more about constantly shifting audiences than anyone else. Our cookieless solutions can help you to navigate the myriad of interests, priorities, impulses and influences.
In this latest insights piece, we've delved deep into the data, uncovering trends that are shaping the Spring Cleaning moment, highlights include:
- Spring cleaning focus: Consumers are focused on getting the house in order, but already have an eye on bigger project plans.
- Budget-friendly upgrades: Omnipresent appliance interest applies for those undergoing a refurb, but smaller electricals provide an opportunity for cost-effective aesthetic improvement.
- Reaching renovators: Consumers are more likely to consider specialist suppliers, so home retailers should consider dialling up messaging in this window of opportunity.
- Shifting colour trends: 2023's value focus is giving way to a renewed interest in aesthetics, as colour research returns to front of mind in 2024.
- Evolving colour palettes: Consumer preferences are shifting, with the previously dominant blue hues being replaced by warmer, earthy tones.
Download the moment analysis to find out more.
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