Through our unique access to onsite search covering; 1 billion daily searches, from over 2 billion devices, and 3 million websites, we know more about constantly shifting audiences than anyone else. Our cookieless solutions can help you to navigate the myriad of interests, priorities, impulses and influences.
In this latest insights piece, we see a particularly dynamic auto market, with the data revealing a number of clear shifts in consumer intent:
- Revving up for change: changes in macroeconomic and market factors are fuelling consumer interest - brands should be ready to capitalise on this renewed intent.
- Determine buyers, not drive-on-byers: Relevance is key, with families & luxury audiences preferring polished driving experiences, while younger drivers prioritise cost efficiency.
- The future is electric: falling energy prices have reopened EV interest... but hybrid is keeping pace.
- Accelerated decisions: with fewer EV brand choices and less variety, brands face shorter consideration windows to connect with in-market audiences.
- Switching gears: The competitive landscape is heating up. Toyota’s hybrid dominance is fading in the face of Tesla growth, while new entrants risk upsetting the status quo.
Download the vertical analysis to find out more.
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