Former Visa Executive Jason Tsai Joins Search Intelligence Company Captify as Chief Marketing Officer
Visa, CBS Interactive and UM marketing exec brings first-hand understanding of marketers’ current needs and challenges as traditional and digital channels continue to converge and as Captify focuses on bringing the power of search intent data into Advanced TV environments empowering brands to create hyper-relevant viewing experiences
Captify, the global leader in Search Intelligence, today announced a strategic hire to its global executive team—former Visa executive, Jason Tsai, as Chief Marketing Officer. Tsai will be focused on further defining and expanding Captify’s market position as the leading Search Intelligence platform, which powers full-funnel, programmatic media, such as ATV, CTV and display, and provides critical real-time insights for highly efficient strategies and superior performance.
This hire follows a transformative year for Captify. In July, the company announced that SFW Capital Partners, a leading US PE firm, made a majority investment in the company, fast-tracking plans to activate its intent-rich, onsite search dataset in every environment that marketers need to connect with both existing and potential customers.
For example, the company launched its Search-powered Addressable TV solution earlier this month to truly personalize broadcast buying, a medium that saw explosive growth during the pandemic as TV consumption skyrocketed and relevancy was paramount to audiences. With Jason’s vast experience as a marketer himself in the traditional and digital spaces, he will be instrumental in bringing Search-powered Advanced TV products to market and differentiating their strategic value in a way that will uniquely speak to the needs, pressures and objectives of marketers today.
With 20+ years of marketing experience, Jason’s career includes tenures at Visa, CBS Interactive, Universal McCann, and Goodby, Silverstein & Partners. The diversity of his experience across brands, agencies, and publishers has given him a unique perspective on brand building, bringing cutting-edge products to market and telling stories that resonate with advertisers. He joins Captify as the company is in the process of transitioning its business over to its cookieless solutions, which have proven to drive 25 percent better brand performance than its cookie-based campaigns. He will play an integral role in continuing to showcase the value of privacy-by-design Search Intelligence and ensure that Captify’s clients are confident investing in the company’s future-proofed solution.
“We’re beyond excited to have Jason on board. His trifecta of experience at brands, agencies and publishers gives him a truly unique perspective and a 360 view on how we need to be telling our brand story to clients and bringing our innovative product suite to market,’ said Dominic Joseph, Co-founder and CEO of Captify. “Jason’s career over the past 20+ years operating in both traditional and modern channels uniquely positions him to grasp the value of bringing the best of these two worlds together—deep audience understanding and highly immersive environments—and communicating that in a differentiated way to the market. Combine that with a truly global outlook and vision for the future, and we’ve found someone who can really distill our value proposition and evolve Captify’s operation as we continue our rapid growth.”
“What immediately impressed me about Captify is not just its treasure trove of dynamic search data, but that it has the people and technology to turn that data into actionable intelligence,” said Tsai. “The business is innovating with real velocity, which is incredibly exciting at a time when so much of the ad tech industry is retrenching in the wake of cookie deprecation. We’ve already cracked cookieless and the work we’re doing to bring intent data into Advanced TV for the first time is incredibly exciting and will be transformative for marketers and publishers. We have powerful stories to tell and I’m looking forward to sharing the Captify narrative with the world and helping more clients grow their businesses.”
Tsai will be based out of Captify’s London office, with a team working across New York City, London, and Paris.