What’s Captifying the
world right now?

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Smartwatches command 98% Search Share of Voice of wearables

800% increase in cost of living searches

406.6% YoY uplift in searches for brand loyalty

111% increase in searches for personalised health

Vertical Trends Report: Pharma and Healthcare

Mar 29, 2023 - 0 min read

Vertical Trends Report: Pharma and Healthcare

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Audience Insider Report: How to Captify the Die Hard Sports Consumer

Nov 7, 2022 - 0 min read

Audience Insider Report: How to Captify the Die Hard Sports Consumer

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What’s Captifying the World: Despite Early Access Sales This Fall, Search Intent for Black Friday is Stronger and Earlier Than Ever, with these Four Audiences Driving the Surge

Oct 31, 2022 - 5 min read

What’s Captifying the World: Despite Early Access Sales This Fall, Search Intent for Black Friday is Stronger and Earlier Than Ever, with these Four Audiences Driving the Surge

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What’s Captifying The World: Unwrapping The Holiday Shopper—Searches For Holiday Gifts Begin 43 Days Earlier This Year, With Brand Loyalty At The Top Of Consumers’ Wish List

Oct 5, 2022 - 5 min read

What’s Captifying The World: Unwrapping The Holiday Shopper—Searches For Holiday Gifts Begin 43 Days Earlier This Year, With Brand Loyalty At The Top Of Consumers’ Wish List

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What’s Captifying The World: The Smartphone Battle Heats Up—Apple iPhone 14 Sees A Surge In Searches, With Operating Systems Driving Consumer Search Interest

Sep 15, 2022 - 4 min read

What’s Captifying The World: The Smartphone Battle Heats Up—Apple iPhone 14 Sees A Surge In Searches, With Operating Systems Driving Consumer Search Interest

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What’s Captifying the World: Netflix Leads Share of Search Amongst Competitors — But News of Password Fees and Content Cancellations Triggers a Drop In Positive Search Sentiment

May 16, 2022 - 3 min read

What’s Captifying the World: Netflix Leads Share of Search Amongst Competitors — But News of Password Fees and Content Cancellations Triggers a Drop In Positive Search Sentiment

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    What’s Captifying The Travel Industry—In Partnership with Forward, Born from lastminute.com

    Apr 7, 2022 - 1 min read

    What’s Captifying The Travel Industry—In Partnership with Forward, Born from lastminute.com

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    What’s Captifying The World: A Touchdown For Travel—Travel Brands Lead Consumer Search Interest Amongst Super Bowl Advertisers, Ahead Of Rookie Crypto Players

    Feb 17, 2022 - 3 min read

    What’s Captifying The World: A Touchdown For Travel—Travel Brands Lead Consumer Search Interest Amongst Super Bowl Advertisers, Ahead Of Rookie Crypto Players

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    Predictions: What Is Set To Captify The World In 2022?

    Dec 8, 2021 - 1 min read

    Predictions: What Is Set To Captify The World In 2022?

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    What’s Captifying The World: The One To Watch—Google Pixel 6 Sees A Surge In Consumer Search Interest In The Lead Up To Next-Gen Smartphone Release

    Sep 10, 2021 - 3 min read

    What’s Captifying The World: The One To Watch—Google Pixel 6 Sees A Surge In Consumer Search Interest In The Lead Up To Next-Gen Smartphone Release

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    What’s Captifying The World: Love isn’t canceled—as Covid-19 restrictions ease, couples are saying ‘I do’ to micro weddings and splashing out on quality wedding experiences

    May 11, 2021 - 3 min read

    What’s Captifying The World: Love isn’t canceled—as Covid-19 restrictions ease, couples are saying ‘I do’ to micro weddings and splashing out on quality wedding experiences

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    What’s Captifying the World: Move over skincare—‘Pearly Whiters’ are turning to oral beauty to get social ready

    Apr 28, 2021 - 3 min read

    What’s Captifying the World: Move over skincare—‘Pearly Whiters’ are turning to oral beauty to get social ready

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    What’s Captifying the World: No more riding solo—Covid-19 has triggered Wanderlusters to ditch solo trips for travel with friends and family

    Apr 9, 2021 - 3 min read

    What’s Captifying the World: No more riding solo—Covid-19 has triggered Wanderlusters to ditch solo trips for travel with friends and family

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    What’s Captifying the World? Singles ready to mingle—personal care sees a surge in search interest as In-person Daters groom for a comeback

    Apr 1, 2021 - 3 min read

    What’s Captifying the World? Singles ready to mingle—personal care sees a surge in search interest as In-person Daters groom for a comeback

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    What’s Captifying the world: Netflix’s Formula 1: Drive To Survive revs up audience interest for F1, fueling the rise of next-gen superfans

    Mar 25, 2021 - 3 min read

    What’s Captifying the world: Netflix’s Formula 1: Drive To Survive revs up audience interest for F1, fueling the rise of next-gen superfans

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    What’s Captifying the World: Streamlining streaming—consumers are consolidating their subscriptions due to content fatigue

    Mar 15, 2021 - 3 min read

    What’s Captifying the World: Streamlining streaming—consumers are consolidating their subscriptions due to content fatigue

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    What’s Captifying the World: Unpacking the rise of resale—second-hand fashion sees a surge in search interest, as Gen Z shoppers prolong the lifespan of their wardrobe

    Mar 4, 2021 - 3 min read

    What’s Captifying the World: Unpacking the rise of resale—second-hand fashion sees a surge in search interest, as Gen Z shoppers prolong the lifespan of their wardrobe

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    What’s Captifying the world: Smart vacuum brand iRobot Roomba cleans-up brand share of search as consumers declutter to move house

    Feb 26, 2021 - 3 min read

    What’s Captifying the world: Smart vacuum brand iRobot Roomba cleans-up brand share of search as consumers declutter to move house

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