B&T: Captify Expands Rapidly To Establish Foothold In Australian Programmatic Market
Extracted from B&T Magazine
Captify, global leader in privacy-safe search intelligence, has recently bolstered its Australian operations by rapidly expanding the team in a short space of 4 months.
The expansion of the team is aimed at stronger local levels of support across core operations while preparing for further development and strategic growth across APAC.
Chris Santoso joins as Partner Lead from Index Exchange to head up data & supply development, Dan Kearney joins from Yahoo to kick start operations in Melbourne, while Evan Taousanis joins from Merkle to bolster Client Services. They join an already seasoned team with experience from Microsoft, Google, Publicis, Amobee, Omnicom, Nielsen and Publift amongst others.
“It’s all about timing”, said AU General Manager Krish Raja. “We’ve been in the Aussie market for nearly two years in its full scope now and it’s clear that there’s a huge appetite for a programmatic search intelligence product that can help to illuminate the mid-funnel.
“Agencies and publishers alike are crying out for privacy-safe activation techniques that leverage cookieless intent data right now, and we’re very excited to be a strong partner to both sides. Our main focus is to improve value creation on both the sell and buy sides of the ecosystem through our technologies.”
Maddie Basso, Head of Sales, added that “Being first to the table with our cookieless solutions last year gave us a good headstart to iron out some of the wrinkles that everyone must, and we’re now expanding at the right time. Aussie agencies such as Spark, Matterkind, Nunn, Carat, EssenceMediacom and OMD already work with us across their most forward-thinking brands to ensure that they’re in safe hands in a shifting data space.
“We’re looking forward to expanding that support further into the latter part of this year.”
Marcelle Gomez, managing director at iProspect, added: “Captify have been a strong programmatic partner, helping iProspect to execute search-powered rich media executions which drive search uplift.
While Nunn Media’s head of digital & data, Lee Foster, said: “Captify and Nunn have built a strong foundational programmatic partnership in AU to deliver unique data and measurement to the Nunn client base.”