Campaign: Female Frontier Awards 2023 Winners—Transforming Technology
Extracted from Campaign
The winner in this category is Amelia Waddington, SVP of product, Captify.
Leading 57 employees across Captify’s global product, technology and insights teams, Amelia Waddington has transformed the firm from a managed service to a platform, programmatic-first business.
Equipped with a PhD in computational neuroscience, Waddington led her team to revolutionise Captify’s cookieless solutions, tackling one of the biggest challenges clients face today, and doing so a full two years before Google’s own deadline.
The firm’s first cookieless TV targeting solution with ITV matches ads with relevant audiences based on the shows and films they are watching, empowering advertisers with rich behavioural data.
Credited with helping to modernise and futureproof the industry, Waddington’s biggest strength according to one client is: “To distil the complex to its essence so as to make it simple. This allows her to bridge the divide between the technical and the commercial that so often holds organisations back.”
The judges said: “Amelia is transforming a company that is dominating the technology space within the world of advertising and the fact she is leading that change is exceptional. What gives Amelia the edge is yes, numbers, but she puts the client at the heart, which is why she is making the impact she is.”