MediaPost: Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
Search intelligence platform Captify has announced that former executive vice president and general manager of Xandr Mike Welch will take the reins at Captify as CEO, succeeding co-founder Dominic Joseph, who will remain on the board of directors.
The appointment cements the concept of search and connected television (CTV) as a strong advertising strategy.
As CEO, Welch hopes to step in, expand the reach of search intent data, and focus on scale and growth for the top and bottom lines. And do it across desktop, mobile and television. Sometimes it takes an outsider, he said.
Search intent is getting interesting, he said, adding that the industry “went from keywords to full sentences and paragraphs to really understand the intent of the search.”
Read more about Welch’s exciting plans as Captify’s new CEO here.