Little Black Book: Meet Helen Lin and Jack Bamberger, the New Chair and Vice Chair of the American Advertising Federation
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Little Black Book: Meet Helen Lin and Jack Bamberger, the New Chair and Vice Chair of the American Advertising Federation

LBB speaks with the chief digital officer at Publicis Groupe and the global chief revenue officer at Captify about their new roles with the AAF and their primary focuses for the year ahead

Assuming their new roles this month for the ‘23-’24 year, Helen Lin and Jack Bamberger have been appointed as board chair and vice chair, respectively, of the American Advertising Federation (AAF). Helen is the chief digital officer at Publicis Groupe and was most recently the vice chair of the AAF, and Jack is the global chief revenue officer at Captify and will become board chair after first serving a year as vice.

An ADCOLOR Legend and a Changing the Game honoree, Helen has been a force for bringing talent to the industry and retaining people through training and opportunity mapping. Jack brings with him 25 years of digital marketing experience, forging partnerships across platforms, technology and enterprise solutions, and serving on boards for the Ad Council, Interactive Advertising Bureau and Effies Worldwide.

Speaking with LBB, they discuss what areas they will be paying close attention to during the next 12 months, the local and national impact of the AAF, and how they hope to build a framework that can shape the future of advertising.

Read more here.

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