The Drum Digital Advertising Awards Europe 2020 Winner:
What’s Captifying the world right now?
What’s Captifying the world right now?
Vaccine news drives 401% search uplift for 2021 travel 1
Vaccine news drives 401% search uplift for 2021 travel 2
A whole world of search data exists outside of Google
It’s explicit, it’s fresh, it’s vast, and Captify is the only way to access it.
A whole world of search data exists outside of Google and Captify is the single largest holder of this expansive pool of search. For 800+ of the world’s top brands, Captify’s Search Intelligence delivers intent with consent, to power pioneering programmatic advertising such as CTV, Video and Audio to deliver new customers and convert them—without reliance on third-party cookies.
Because only fresh data will do
Consumers don’t stand still, neither should the data that powers your media.
Captify has created the industry’s only privacy-first, scaled onsite search data ecosystem built to pinpoint the exact moment of consumer interest and intent. Refreshing every 5 minutes, the data cloud delivers the most holistic, dynamic and connected view of consumers at scale.
Finally, the immediacy of Programmatic meets the immediacy of Search
Activate the most relevant audiences for faster and more effective results.
Captify’s pioneering Programmatic Search Intelligence (PSI) uniquely fuses multi-channel media with Search Intelligence, solving the lack of consumer intent and recency of data available in the Programmatic ecosystem. PSI gives brands the control to activate and seize the most relevant audiences instantly, through any DSP.
For Advertisers
A trusted partner for brands, every strategic step of the way
Captify’s data, insights and fresh audiences play a crucial role for marketers, powering end-to-end strategy and full-funnel execution for every outcome.
For Publishers
An innovation partner that delivers real publisher growth
Captify provides publishers with the tools needed to validate and expand audiences, boost revenue and prepare for a world without third-party cookies.
Clients
From big brands with even bigger ambitions to DTC brands with growth missions, Captify’s Search Intelligence delivers results for brands and relevant experiences for consumers.
What's Captifying the world?
Get ahead with the hindsight, insight and foresight needed to uncover trends before they are trending.
Technologies that make connections to create connections
Search data is undeniably the most powerful truth set in marketing. Captify’s range of proprietary technologies unite to collect, connect and categorize billions of real-time search events from 2.3bn consumers—ultimately turning raw consented search data into fresh audiences, killer insights and better-performing advertiser products.
We call this Search Intelligence.
At the core.
Semantic Logic
With a decade of machine learning and natural language processing, we’ve built the industry’s most advanced semantic technology. Computational semantics look beyond a search keyword, to make sense of onsite search data and get clever with contextual to deliver the most holistic view of intent across multiple languages.
Captify’s Cookieless Search Ontology connects intent signals
Captify stitches together live consumer search behaviors to enable a deep, granular understanding of the customer journey across profiles, interests, moments and intent—all without the reliance on third-party cookies.
Captify’s Search knowledge graph is fueled by fresh, real-time search data at scale and powers audiences and segmentation products that are more dynamic and better performing than typical stale taxonomy data segments.
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Profiles
-
Interests
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Moments
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Intent
-
Custom Classification
Privacy
first
Privacy compliant, intent with consent search data that is both GDPR and CCPA compliant.
‘Discovery’ + ‘active’ onsite Search data
A breadth and depth of search data that reflects both real-time interests and red-hot intent that is more explicit and more granular by nature.
From trusted sources
High-quality, high-volume first-party publisher data from premium, ecommerce, vertical, news and entertainment sites, price comparison sites and more.
01.
Audiences that are fresh and custom
People are constantly searching. The ‘always-on’ dynamic nature of search generates ever evolving audiences—not overused, standardized, stale data segments with a shelf-life. We’ve solved the industry’s lack of recency in data with an audience ontology that lets you uncover, build and activate off-the-shelf audiences, profiles, moments, interest or intent audiences or custom audiences, powered by Search.
02.
Creative that
responds to
intelligence
Introducing the industry’s first Search-powered Creative Studio, where dynamic data meets dynamic creative experiences–that consumers love. Our studio uses both insights and intelligence to not only inform interactive creatives, but to power mass segmentation and dynamic creative strategies, without massive production costs.
Captify’s ‘Dynamic Pro’ solution drives up to 2X higher engagement and up to 6X more conversions.
03.
Programmatic activations
for actions
and reactions
Captify’s pioneering Programmatic Search Intelligence (PSI) uniquely fuses multi-channel media with Search Intelligence, and brings intent into pioneering activations such as CTV, Video, Audio, Native and shoppable formats to activate the most relevant audiences at the top of the funnel that are proven to convert at the bottom—through any DSP.
PSI delivers up to 2.66X brand uplift and up to 54% faster conversions.
Programmatic activations
for actions
and reactions
Captify’s pioneering Programmatic Search Intelligence (PSI) uniquely fuses multi-channel media with Search Intelligence, and brings intent into pioneering activations such as CTV, Video, Audio, Native and shoppable formats to activate the most relevant audiences at the top of the funnel that are proven to convert at the bottom – through any DSP.
PSI delivers up to 2.66X brand uplift and up to 54% faster conversions.
04.
Critical insights that move the needle
Captify’s real-time insights are more granular, more emotive and more explicit by nature. Access the critical hindsight, insights and foresight to inform big marketing ideas, pinpoint new audiences or to grow market share.
For big brands with big ambitions and DTC brands with growth ambitions
“By delivering a holistic understanding of search journeys, revealing intuitive and non-intuitive connections and unlocking lifestyle triggers that suggested an affinity for the product – Captify helped us in bringing the Sleepbuds to the audiences that NEED our product.”
Jorma Kremser | Global Consumer Marketing, Demand Activation, Bose
For big brands with big ambitions and DTC brands with growth ambitions
“Captify insights bring a deeper, richer understanding to consumer behaviour. They’re a key source in helping us find big new opportunities and ideas.”
Hamish Kinniburgh | Global Chief Strategy Officer, UM
For big brands with big ambitions and DTC brands with growth ambitions
“Working with Captify enabled us to introduce performance into an awareness campaign by reaching internet users at the top of the conversion funnel, even before they have become aware of our product, understanding where they are in the buying phase.”
Laurent Burel | Global Media and Content Leader, Pernod Ricard
Award-winning results and ROI
Check out Search Intelligence in action.
Jack Daniel's
Jack Daniel's
FMCG/CPG.
Finalist: Most Effective Use of Data for Creativity, The Drum Awards.
Finalist: Best Use of Data, WARC Media Awards.
Read case study
Bose
Bose
The Drum Digital Advertising Awards Europe 2019 Winner:
Most Effective Use of Data for Creativity.
Finalist: Best Commercial Use of Data, The British Media Awards.
Finalist: Best Data Activation, The Wires Global Awards.
Read case study
Universal Orlando Resort
Universal Orlando Resort
The Drum Digital Advertising Awards Europe 2019 Finalist:
Leisure and Travel.
Read case study
LEGO
LEGO
The Drum Digital Advertising Awards Europe 2020 Finalist:
Most Effective Use of Creativity.
Square
Square
The Drum Digital Advertising Awards Europe 2020 Finalist:
B2B.
Malibu
Malibu
The AdExchanger Awards
2019 Finalist:
Best Overall Use of Programmatic in a Marketing Campaign.
Differentiated and dynamic data at scale
Build audiences on the fly that are actionable within seconds, and refresh every 5 minutes, all powered by Search Intelligence.
Exploration and discovery of consumer intent
Directly uncover rich, unique insights to make real-time decisions that drive big results.
From intent to instant action
Seamless activation through your DSP at the push of a button.
Making first-party search data actionable
Historically a blind spot for publishers, Captify extracts value and insight from onsite search data to build intent-driven audiences, tell search-powered stories and take real-time action, increasing the value of audiences and inventory.
Join the 1300+ publishers and media brands already doing more with search.
Audience intelligence like never before
Understand consumer intent through search on owned and operated properties, and benchmark this against trends happening across the wider landscape.
Dig deeper into audiences by gaining visibility into market trends, audience insights and consumer intent from around the web, allowing publishers to benchmark against audience profiles, brands and domains within their own network. Armed with this knowledge, publishers can enrich and scale segmentation strategies to better monetize audiences.
0x
Brand Uplift
0%
faster
conversions
Sales intelligence grows revenue
Uncover new, high-value revenue streams by building fresh audiences and validating onsite audience intent.
With a unique understanding of audiences, sales teams can provide advertisers with real-time audience validation that they can’t find anywhere else, creating stickier relationships with buyers. Uncover new demand sources, consistently deliver performance for advertisers and maximize yield for every impression.
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Everything is in accordance with our privacy policy.
About
Captify is the largest independent holder of search data outside of Google, connecting the real-time searches of over 2bn people globally.
Captify’s Search Intelligence Technology powers omni-channel programmatic advertising and real-time insights for the world’s biggest brands, such as Apple, Disney, Adidas, American Express and Microsoft – without reliance on third-party cookies. Captify brings brands more customers, publishers greater yield and consumers the most relevant digital experiences.
To date, Captify has raised $15 million in investment and backed by Panoramic Growth Equity and Smedvig Capital. In 13 markets, over 230 people are powering record company growth and changing the definition of Search.
35bn
Search events per month.
2.3bn
Devices globally.
800+
Brands.
150+
Media Agencies.
13
Global locations.
220+
Employees.
Publishers
Brands
Award-winning team
Captify’s award-winning team is regularly recognized for its next-level excellence.
Growing Business Awards
Santander Tech Business Of The Year.
Campaign
Mid-Sized Tech Business Of The Year.
Growing Business Awards
Best Places To Work!
Campaign
International Track 200.
Growing Business Awards
Tech Track 100.
Campaign
Hottest Ad Tech Companies.
Growing Business Awards
5 Fastest-Growing British Businesses To Watch.
Campaign
Programmatic Power Players.
