Oscar winners have interestingly never been decided on by their ultimate audience – the people. Captify realises the importance and value of paying attention to the People’s Vote. By analysing billions of searches, Captify has identified the stars, films and brands garnering the most search attention and positive sentiment leading up to the 2019 Oscars. By understanding onsite search, Captify sees the real intent drivers of the Oscars and can draw connections to create opportunities for marketers during one of the biggest calendar moments of the year.
It’s time to roll out the red carpet…Search Intelligence uncovers the true winners and important marketing trends for the Oscars 2019.