60 Seconds On: Captify’s C**kieless Solutions Powered By Search—With Amelia Waddington
By Amelia Waddington, VP of Product at Captify
What excites you about C**kieless Search Intelligence?
We’ve evolved our product suite so clients won’t need to change a thing. They can still target based on intent, not demo or contextual assumptions, without sacrificing the reach needed to win more new customers or the results to drive better media efficiencies.
How will Captify help advertisers navigate the c**kieless era?
Captify is one of the lucky ones—we’ve spent the last 10 years building up first-party relationships with publishers, ensuring our data asset is viable in the c**kieless world.
We will have three avenues for advertisers to power advertising with our first-party search data:
- Search-Powered Contextual Audiences: targeting sites that we know are visited by specific groups, based on search behavior— this will open up additional scale, including Safari and Firefox audiences
- Search-Powered Addressable Audiences: targeting authenticated groups, ideal for precision high-value audiences
- Search-Powered Browser-Based Audiences: targeting Chrome’s cohorts or publisher created interest groups
Want to learn more? Download Captify’s ‘How To Ban the C-Word’ Self-Help Book