“Living inside bubbles is dangerous,” Sammi Vandermark, Associate Director of Digital for Specialist Works warns at her ‘Bursting the Paid Search Bubble’ event. Captify COO Vincent Potier agrees. Vincent explained how search technologies, like Captify’s proprietary semantic engine, can eliminate the reliance on paid search.
The days of retargeting are dead. While some panelists proposed social media as the way forward, Captify champions that search is the truest and purest indicator of intent. Unlike social media, which is an exposed-atmosphere setting, search is private and allows users to ask what’s truly on their minds. It’s not tainted by outside perception or political correctness. That’s what makes Search Intelligence so valuable for brands – the anonymity and rawness of the first-hand data that can be leveraged to serve online media.
