Programmatic Audience Spotlight: Target Optimistic Travelers
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Programmatic Audience Spotlight: Target Optimistic Travelers

With the rollout of COVID-19 vaccines fueling optimism for the year ahead, Captify identified a 753% uplift in worldwide travel searches between August ‘20 and January ‘21. Although people are looking to emerge from ‘global hibernation’ and venture away from home, many around the world are doing so cautiously with a spike in search interest around local travel and refund and cancellation policies.

Confidently reach this fresh audience of intrepid travel intenders by activating a dynamic search-powered PMP to drive brand awareness, bookings, and travel bounce back.

For easy activation of the Optimistic Traveler PMP or any of Captify’s off-the-shelf or custom audiences, request a Deal ID by contacting programmatictrading@captify.us