Captify On Stage: Get Up To Speed On The Industry’s Most Hotly Debated Topics
Captify joins marketers, agencies, publishers, and other ad tech experts to discuss the biggest industry trends and challenges – from the scarcity of fresh and compliant data, reaching addressable audiences programmatically to the imminent arrival of the post-cookie era.
Podcast—State of Play: Streaming, Cable Bundles, and the Media
Get the lowdown on the latest media trends by tuning in to Captify’s Chairman and Founder of CNBC, Tom Rogers, as he chats to Scott Galloway about why he’s bullish about Netflix, Apple’s decision to get into search and advice to young entrepreneurs. Listen here.
Podcast—ExchangeWire’s The MadTech Webcast: 9 Wild Predictions for 2021
What will happen to Xandr? Will we really see a big M&A wave? How will the industry fare post-cookie? Join Captify’s COO Fiona Davis, ad tech expert Anthony Rhind and ExchangeWire’s Lindsay Rowntree, and Ciaran O’Kane as they debate Ciaran’s Wild Predictions for 2021. Listen here.
Panel—Virtual PubAcademy EMEA: Identity & Audience Addressability in a Post – Cookie World
Captify’s Dominic Joseph joined a super panel of six industry leaders from eBay, IAB Europe, Merkle, Pubmatic, and ID5 to debate one of the hottest topics in our industry – privacy, and identity.
Dom shared his views on what brands and advertisers should be prioritizing when it comes to data and audience addressability, as well as Captify’s plans for delivering intent with consent in a post-cookie era. Watch here.
Panel—Beeswax: The Next Generation of Media Trading
Captify’s COO Fiona Davis and a stellar line-up of industry leaders from MainAd, Omnicom, and Nano Interactive tackle the changes on the horizon in media trading – from the ‘cookiepocalypse’ and adapting during a pandemic to innovating in the programmatic ecosystem. Watch here.
Panel—Xandr Connect: Local to Global: The Growth of Independent Agencies
There is an increasing reliance on independent ad tech to solve the major challenges that brands are faced with right now as trust in the walled gardens falls, scarcity of fresh and compliant data grows and brands seek innovative programmatic partners to keep up with changing consumer dynamics.
Panel—Xandr Connect: Why the Next Programmatic Marketplaces Will Be Curated
Captify’s UK President, Steve Pereira, and industry leaders from Xandr, DPG Media, and Mantis discuss the role of curated marketplaces for brands to reach addressable audiences programmatically.
Steve discusses how Captify’s PSI solution broke new ground by infusing fresh and dynamic search data with multichannel media through custom-curated PMPs – connecting brands with their most receptive audiences at scale. Register to watch here.
Panel—Virtual PubAcademy ANZ: ROI, Identity & Addressability in a Post-Cookie World
Captify’s SVP of Global Partnerships, Matthew Papa joined speakers from IAB Australia, Pubmatic, and LiveRamp to debate the key to an open and safe data ecosystem in a post-cookie world.
Matthew discussed the role of the supply side as ‘data gatekeepers’ to create data-driven solutions that will ultimately bring value to the entire digital advertising industry. Register to watch here.
Fireside Chat—Winter Adtech Virtual Event: No Cookie, No Problem
At Smart’s Winter Adtech Virtual Event, Captify’s CEO and Smart’s CEO, Dominic Joseph and Arnaud Creput joined forces to discuss one of the hottest topics in the industry right now – the imminent arrival of the post-cookie era. They also focused on why the future of data-fuelled media is about delivering intent with consent. Watch here.
Panel—Winter Adtech Virtual Event: Fresh Data, Fresh Perspective
In the second session at Smart’s Winter Adtech Virtual Event, Captify’s Fiona Salmon, Vincent Pelillo, Matthew Papa & Future’s Global Commercial Operations Director Nick Flood discussed the future of search intent data and how it will drive meaningful engagement throughout the funnel. Watch here.