Captify and Adalyser Partner to Leverage Search Intent Data for Premium TV Inventory

Captify, the leading provider of real-time audiences and insights fueled by Search Intelligence, today announced a partnership with Adalyser, a TV advertising platform, to enhance its targeting capabilities across its premium TV inventory. 

Through this partnership, Adalyser’s ActiveVoice Store platform will utilize Captify’s search intent data to help advertisers reach UK households based on their online search behavior. As a result, advertisers can now tailor their TV targeting to specific consumer interests and needs, driving greater relevance and campaign effectiveness. 

The ActiveVoice Store platform is a transparent, addressable total TV solution. The self-serve planning and activation tool serves as a single access point to broadcaster VOD, AVOD and SVOD, allowing advertisers to activate an intent-based audience campaign in three simple steps. By integrating Captify’s search intent data into the platform, advertisers can now leverage search behavior to take a unified targeting approach across the entire television ecosystem. 

“In a fragmented television buying landscape, trying to find the audience for a campaign has become increasingly difficult,” said Rishi Chande, Chief Strategy and Business Development Officer at Captify. “By introducing search intent data to the ActiveVoice platform, advertisers can use outcome-driven data to identify the right audiences across all available TV inventories and create TV campaigns that deliver real results.” 

“Our goal with ActiveVoice was to create a tool that made it easier to reach audiences across many different television inventories,” said David Cloudsdale, Founder at Adalyser. “By integrating Captify’s search intent data into our platform, advertisers will have greater insight into consumer behaviors and interests, allowing them to create more effective campaigns across our entire premium ecosystem.” 

“We’ve been really impressed by what the ActiveVoice and Captify partnership enables”, said Bee Pearson, Founding Partner at Piqniq. By combining Piqniq’s in-house buying expertise with ActiveVoice’s advanced tech and Captify’s powerful targeting, we can offer an AV solution that’s not only highly targeted and technically sophisticated, but also highly effective at driving cost-efficient outcomes for our clients. It’s a best-of-all-worlds approach that’s raised the bar for our AV planning.” 

To learn more about Captify, please visit www.captifytechnologies.com.

To learn more about Adalyser, please visit https://adalyser.com/en/index. 

About Captify

As the largest holder of onsite search data outside the walled gardens, Captify is the leader in real time audiences and insights, fueled by Search Intelligence. Captify’s solutions power pre-campaign strategy, programmatic activation, and unique measurement for the world’s biggest brands. 

Connecting searches from over 3 million websites globally, Captify helps brands understand consumer interests, motivations, and mindsets. Search behaviour provides a view of consumer intent, which is then made actionable through machine learning technology. Search Intelligence fuels flexible, cookieless, omnichannel solutions, to bring brands new, real-time audiences, publishers greater yield, and consumers the most relevant digital experiences. 

About Adalyser 

Adalyser technology is used by media agencies, advertisers, and broadcasters to manage the full TV advertising workflow. ActiveVoice is a total TV planning, activation and reporting solution. Built on Adalyser’s industry leading technology, it provides a single access point to premium inventory across the whole UK TV ecosystem. Its self-service platform empowers users to plan and activate campaigns using intent-based targeting.