Captify Hires Video and Programmatic Executive Krish Raja as AU General Manager to Make Dynamic and Live Search Data Available to Australian Programmatic Buyers
Ad tech industry leader will be charged with responding to an ever-growing demand from advertisers for dynamic intent data to power high-performing, targeted programmatic media and insights
Captify, the global leader in Search Intelligence, today announced that former Amobee executive Krish Raja has joined its leadership team as General Manager, Captify Australia, to build and grow the company’s burgeoning business within the market. In this newly-created role, Raja will be responsible for managing all facets of Captify’s operations in Australia as the company grows adoption of its suite of privacy-first Search Intelligence products across audience planning, programmatic media activation and insights in a post-cookie world.
As the largest independent holder of search data outside of Google, Captify uses its Search Intelligence Technology to connect real-time searches from more than two billion consumers, delivering a more holistic and connected view of consumers at scale. By infusing multi-channel media with search-powered audiences, Captify’s programmatic solutions solve for the lack of intent data and recency in data available in the digital ecosystem. With Search Intelligence, advertisers not only have confidence that they can reach their most receptive consumers in real-time moments of intent, but also benefit from greater media efficiencies and unique connected insights.
Captify’s entrance into the Australian market comes at a time when brands are placing greater reliance on search data to pinpoint intent as consumers become increasingly moving targets. Captify has pioneered the unique ability to bring search-powered audiences into innovative programmatic channels such as CTV and video, without restrictions of the walled gardens. In addition, its connected insights play a crucial role in powering more macro strategic decisions beyond just media, for brands such as Qantas, Telstra and P&G.
With over a decade of experience across digital, broadcasting and programmatic platforms, Raja has held global and strategic regional growth roles across multiple markets and is uniquely poised to catapult Captify Australia into its next phase of growth. Most recently in his three years with Amobee, a leading video DSP, Raja served as Director, Product & Platform Strategy, working to help brands adopt new and innovative strategies such as CTV and video, as well as playing a wider role across all parts of the company, such as sales, marketing and analytics.
Commenting on his hire, Raja said: “What I loved about Captify straight off the bat was that the core value proposition is unique, highly focused and ready for the future of a cookieless consented world – and the products are really well thought out from the perspective of the programmatic ecosystem. Advertisers need trusted data sources that are married with great media, and publishers need to unlock their data to drive incrementality in yields and audience enrichment. Captify’s technology brings the two together in a way that supports both.”
Vincent Pelillo, Captify’s President of Europe and International Markets said: “As we capitalize on the growth and brand equity we’ve been able to establish worldwide, we see APAC as the next frontier and key area of expansion for Captify, and to do that we needed the qualities that Krish brings, with deep, multifaceted experience across a number of crucial growth areas that are not only important for Captify, but more importantly for our clients. Krish brings an energetic and ambitious leadership style that is pivotal in growing our people and presence in the Australian market.”