Captify Wins The Drum’s Best Use of Data and Insight Marketing Award
The judges’ verdict is in and Captify is thrilled to announce that our campaign in partnership with eBay and EssenceMediacom has won the ‘Brilliant Use of Data and Insight’ category at The Drum Marketing Awards (EMEA). See the full list of winners here.
Captify and EssenceMediacom leveraged Captify’s unique dataset of over 1 billion searches a day to deliver a Dynamic Video activation to reach multiple audiences and reconsolidate eBay as the go-to platform for thrifting sneakers, as well as highlight its authenticity guarantee to brand-loyal and quality-seeking shoppers in-market for sneakers. The campaign proved highly successful in powering audience engagement across buyers, sellers and collectors—capturing eBay’s search share of voice and driving brand search uplift by 360%. Read more about the campaign success story here.