The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry, and gets them to share some insightful nuggets. This week’s 10 Questions with… features Dom Joseph, chief executive officer & co-founder at Captify.
WHAT WAS YOUR FIRST EVER JOB?
I started my career as a professional drummer and had a record deal with Polydor Universal. I recorded and toured for four years, supporting many top artists including The Bravery, The Chemical Brothers and Fatboy Slim.
WHY DID YOU GET INTO MARKETING?
Let’s just say my drumming career didn’t quite work out as planned, despite dedicating years to it. I was determined to enter an industry where I could have better control of my own success and failures, not relying on the singer’s voice, the song choice or the look of the band. Media and marketing came naturally to me. The truth is my new boss thought I would have some good band stories to tell clients, so he took a chance on me back then.
WHO’S YOUR FAVOURITE PERSON TO WORK WITH AND WHY?
We’ve got hundreds of amazing people at Captify. I love working with them all, but in particular our originals who have been with us from day one. I also love working with our product and marketing teams, both areas of the business are very dear to me. They’re defining what we build and how it’s communicated to the outside world. I also have a fantastic business partner in Adam Ludwin who I have built the business with from concept. Externally to Captify I’m lucky to have worked closely with many of our clients and still do. As a chief executive officer their continual feedback is crucial.
