MediaPost: Former Visa Executive Jason Tsai Joins Captify As CMO
Extracted from MediaPost, Author Laurie Sullivan
Search intelligence company Captify today announced the appointment of former Visa executive Jason Tsai to CMO.
He will work to further define and expand the company’s market position that uses insights from search data to power full-funnel programmatic media, such as advanced television (ATV), connected television (CTV), and display advertising.
“I had not intended to enter the ad tech space, but the opportunity was too good to pass up,” Tsai said. “The combination of technology and people, and the fact I can bring all the aspects of my previous experience into the fold was intriguing, so I decided to make the jump.”
It’s not the treasure trove of dynamic search data that impressed Tsai, but that the company employs the people and has the technology to turn that data into actionable intelligence, he says.
Want to find out more? Read the full article on MediaPost.
