What’s Captifying The Travel Industry—In Partnership with Forward, Born from lastminute.com

This year is set to mark the long-awaited ‘take off’ for the global travel industry, but what trends can brands and publishers expect?

Captify and Forward (the media and marketing arm of lastminute.com, the European Travel-Tech leader in dynamic holiday packages) have partnered to combine their unique data sets of onsite search and transactional booking data to reveal shifts in traveller behaviours across the UK & Europe and the emerging audiences that will shape the future of travel.