Captify POV: On The One Big Thing That US Brands Should Do When Preparing For A Cookieless Future
By David Fischer, President of North America at Captify
The consumer journey is incredibly fragmented and dynamic, and in a cookieless world, brands need to double down on how real-time, first-party data can fuel creative strategies that power more engaging ad experiences than ever before.
Marketers have a chance to reset their relationship with consumers by putting privacy first, but they also have a responsibility to reach audiences with highly relevant creative that resonates with their wants and needs. By following real-time intent and putting it at the core of media strategies, marketers will not only be able to identify the most qualified audiences but reach them with the most impactful creative and ultimately deliver the best ROI.
The innovation taking place with creative technology, when combined with real-time data, will open up a world of opportunities for brands to connect with consumers through meaningful creative messaging, across every format and throughout all stages of the funnel. The sky is the limit!
Want to learn more about how brands and agencies can navigate a cookieless future? Download Captify’s ‘How To Ban the C-Word’ Self-Help Book