Captify is nominated for three categories at The Drum Digital Advertising Awards
Captify is over the moon to be nominated for three categories at The Drum Digital Advertising Awards, which recognizes the best technology and digital media in advertising. The nominations include:
– ‘Best Overall Tech for Programmatic Trading’ for Sense, Captify®’s Search Intent Platform. Sense is a first-of-its-kind platform, where advertisers can discover critical consumer behaviors and insights, pinpoint the intent and size of audiences, and seamlessly activate programmatically across all channels, all powered by real-time intent. Find out more about Sense here.
– ‘Most Effective Use of Data for Creativity‘ and ‘Retail, eCommerce and Consumer Goods‘ in partnership with MediaCom Global for our work with Tempur. Tempur’s Bounce Campaign focused on capitalizing on pent-up demand and increased interest in home and wellbeing, educating targeted audiences on Tempur’s product/brand benefits in order to increase consideration and ignite Tempur’s mattress sales. The campaign featured an innovative full-funnel dynamic creative activation, built by Captify’s award-winning search-powered Creative Studio which you can discover more about here.
Whilst we won’t be celebrating in the usual style, we’ll be tuning into The Drum’s virtual ceremony on March 25 from home!
Congratulations to all the 2021 finalists, you can see the full list of nominations here.